Overview

We’re proud to have worked with Visit Broadstairs to support the evolution of their new logo and wider brand identity, a project that captures the warmth, charm, and individuality of this much-loved seaside town.

This collaboration wasn’t just about design; it was about celebrating community. Our founder, Nathan Harding-Lee, served as Vice Chair of Visit Broadstairs for 3 years, and during that time, our team was delighted to offer our creative expertise pro bono, giving back to the place where our business and creativity have deep roots.

The Challenge

Visit Broadstairs wanted a refreshed look that reflected the town’s rich character — timeless yet modern, local but professional. The goal was to create a cohesive identity that would:

• Strengthen Broadstairs’ presence as a vibrant coastal destination.
• Unite local businesses under one recognisable brand.
• Bring a contemporary edge while staying true to the town’s heritage and charm.

Our Approach

We began by exploring the town’s unique identity — its beaches, heritage, and the close-knit spirit that defines its community.
From there, we developed a new logo and brand guidelines designed to balance Broadstairs’ traditional seaside appeal with a fresh, modern visual tone.

Once the visual identity was established, we helped shape a social media and membership strategy, aligning messaging, visuals, and engagement to build consistency across platforms.

We worked collaboratively with local business owners and stakeholders to ensure the new direction felt authentic and inclusive — something that truly represented Broadstairs’ voice.

Our Role

• Logo design and brand evolution
• Brand guidelines creation for consistent application across print and digital
• Social media and membership strategy, aligning visuals and messaging
• Community collaboration, engaging with local businesses and volunteers

The Result

The refreshed Visit Broadstairs identity now proudly represents the town across digital and print platforms — a clean, modern look that still captures the heart of the seaside community.

It’s been rewarding to see the new logo embraced by local businesses and visitors alike, helping to strengthen Broadstairs’ profile as a destination that’s as creative as it is welcoming.

For us, this project was more than just a design exercise — it was a chance to use our skills to give back locally and contribute to something meaningful.

We’re proud to have played a part in shaping the next chapter of Broadstairs’ story, and we can’t wait to see the refreshed identity flying the flag for the town for years to come.